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About Us

We are known for Service, Service, and Service! Plus the Owner Bob Duke will work with clients with plenty of flexibility. Floor Magic offers a no-cost Lifetime Warranty on all our workmanship!

Both Showrooms (Rockport and Damariscotta) are very clean, organized, and staffed with folks that can't wait to serve the next person that enters " that" door. Our clients feel welcome, well served, and that they received a good value.

Our History:
Floor Magic was founded in 1980 by Steve Frey on Newcastle. After a few years Floor Magic was sold to Ralph and Susan Pilsbury and within a few years moved Floor Magic to it's present site at 45 Biscay Road in Damariscotta. In 2005 the Pilsburys sold Floor Magic to Bob and Doreen Duke of Rockport.

Bob, who acts as its General Manager, went about upgrading the showroom, adding new innovative products, not found in the region and sustainable products like Real Linoleum, Cork, and Bamboo Flooring. In 2007 the Dukes expanded by opening a second showroom in Rockport, where the Dukes live. In 2008 the Dukes purchased the property it's Damariscotta Showroom operates on and built a warehouse adjacent to it. Growth has perpetuated the need to move its Rockport location to a larger space on Route 90, near other home furnishing retailers.

Our Community:
We love our community! We support the Rotary Club of Damariscotta-Newcastle, Midcoast School of Technology Board, Several Little League Baseball Teams, and Several Youth Basketball Teams

Our Products:
We are a premier dealer of the following: Somerset Hardwood, Maine Traditions Hardwood, Dal-Tile, Armstrong Vinyl and Alterna Tile, Forbo Marmoleum,Tarkett Vinyl and Tile, Godfrey Hirst Wool Carpet, Fiberworks Natural Woven Carpet and Rugs, US Floors CoreTec Flooring, US Floors Bamboo Flooring, US Flooring Cork Flooring, Bamboo Hardwood Flooring, Wicander Hydracork Flooring, Congoleum Duraceramic Tile, and Anatolia Tile.

Our Shaw products include Anso (Color Wall), Caress, ClearTouch, R2X Stain Remover, LifeHappens/LifeGuard, St. Jude Carpet Cushion, and Floorte.


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